Smriti Gupta is a graduate of National Institute of Design, India with over 3 years experience of working with some of the biggest names in Fashion and Textile industry. She began her career as a designer and stylist with Mrs. Ritu Kumar, one of the pioneers of the Indian Fashion Industry. With her, she worked on a range of hand embroidered and denim garments, which were taken to the ramp for Lakme India Fashion Week 2003 under the Ritu Kumar label.

Smriti's designs have been showcased at the EPCH, New Delhi for the last two years in the Fabindia stalls and at the Heimtex Show in Germany. She has designed and developed collection of prints, woven and print artworks for Triburg Consultants, New Delhi for export to some of the most prestigious brands of fashion clothing and home accessories across the globe. She also worked on collections of women's garments for the retail chain RUH, New Delhi and Gallery Mohanjeet, Paris.

Smriti has always been keenly interested in the craft and handloom industry of India, which gave her the chance to work with Fabindia as a textile designer. Her two years in Fabindia provided immense opportunities to travel and work with artisans across the country. This formed the basis of her understanding that design for craft is a lot more sensitive and the intricacies of the production chain in this sector a lot more complicated than the organized mill sectors. She has designed various ranges of home linen and garment fabrics using techniques from around the country, which can be seen at the Fabindia stores all over the world.

Smriti has also worked exhaustively with NGO's like SEWA and other bodies like DAH and UNIDO as a textile designer and consultant to develop craft clusters like Chanderi, Kota, and Murshidabad etc.

She regularly conducts workshops on textile design; production, costing, marketing and quality control of craft based products for the artisans in the concerned sectors and holds discussions on the problems that are faced by them.