Smriti's expertise lies in working closely with artisans by providing inputs including design, quality control, access to raw material and production coordination. Her vision is to maximize the hand made element in her products whether it is hand woven textiles, hand block printing, hand embroidery or handcrafted home and lifestyle products.

Her interest towards Textile from the craft sector of India developed through interactions with Lt. Mrs. Pupul Jayakar and listening to the efforts that are made at linking our cultural and social needs with the economic objectives with respect to the craft industry. Smriti is now working towards using her experience and channelise them towards her own design studio. Her studio offers services like designing, sourcing and consultancy to global customers looking for genuine Indian textiles and craft products.

In the studio, we believe in blending classic craft techniques with contemporary designs to create aesthetic and affordable products for today's customers. Smriti's design studio offers services like textile and fashion designing, sourcing and consultancy to global customers looking for genuine Indian textiles and craft products.

The studio offers a full range of contemporary and classic design services for the textile, interior and garment sectors in the craft and the mill industry. We offer services in all phases of product development from trend research, concept development, sampling and production sourcing (in case of handloom, hand printed or other craft related products.)