Collection: Design & Merchandising Consultancy
From concept to collection, we offer thoughtful design and merchandising expertise to help brands build products that are both distinctive and commercially relevant.
Our services can be tailored to your needs—from design direction, collection development, silhouettes, prints, textiles, colour stories and surface detailing to range planning, product selection, pricing, assortment and merchandising strategy.
Whether you are launching a new label, developing a seasonal collection or refining an existing range, we bring together creative vision, textile expertise and market understanding to create collections that are cohesive, desirable and commercially strong.
Creative direction. Thoughtful product. Commercial clarity.
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Smriti is passionate about building products that create meaningful connections with consumers while preserving and evolving India's craft traditions for contemporary markets.