Every Studio Smriti piece starts the same way: not with a mood board, but with a loom.
For the last several years, I've worked with artisan clusters across India — weavers of Chanderi and Banarasi silk, hand block printers, embroiderers — building a wardrobe that treats craft as the design language, not a decoration on top of it.
We work only with pure, carefully selected fabrics, with a special emphasis on the beauty and character of natural textiles. Our collections explore a wide range of Indian techniques—from handwoven fabrics and hand block printing to intricate hand embroidery, each bringing its own texture, story and individuality to the garment.
Our philosophy is simple: beautiful clothes should feel as good as they look, and be made to become a meaningful part of your wardrobe.
From everyday kurtas and versatile separates to elegant sets and statement pieces, our collections are designed to offer everything you need to build a complete wardrobe.
We are proud to be present across multiple online and offline platforms in India.
Discover a wardrobe where heritage meets modernity, craftsmanship meets comfort, and every garment is designed to be worn, loved and treasured.
Smriti Gupta — Indian craft, thoughtfully reimagined.
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Smriti Gupta is a Design and Product Development Leader with over 20 years of experience building consumer-focused fashion, textile, and lifestyle products. Combining deep design expertise with commercial acumen, she has successfully led product strategy, collection development, sourcing, manufacturing, quality management, and brand-building initiatives across the apparel and home textile sectors.
An alumna of the National Institute of Design (NID), Ahmedabad, Smriti has worked with leading Indian brands and artisan ecosystems to create products that balance contemporary consumer relevance with India's rich craft heritage. Her expertise spans women's apparel, textiles, handloom development, product innovation, vendor management, and design-led business growth.
As Founder and Design Lead of her own brand since 2006, she has overseen every aspect of the product lifecycle—from market research and concept creation to collection planning, sourcing, production, merchandising, marketing, and customer experience. This entrepreneurial experience has given her a unique ability to align creative vision with operational excellence and commercial outcomes.
Prior to establishing her brand, Smriti worked with Fabindia, where she led textile and product development initiatives across apparel and home categories, collaborated extensively with artisan clusters, and played a key role in design innovation within India's handloom sector.
Her strengths include:
• Product Strategy & Consumer Insight
• Design Leadership & Creative Direction
• Women's Apparel & Textile Product Development
• Collection Planning & Range Architecture
• Artisan & Handloom Cluster Development
• Sustainable and Craft-Based Product Innovation
• Team Leadership & Cross-Functional Collaboration
• Brand Building & Business Growth
Smriti is passionate about building products that create meaningful connections with consumers while preserving and evolving India's craft traditions for contemporary markets.